{"code":20000,"message":"OK","data":{"asset_tags":[{"key":"gongsi","name":"公司","ancestor_paths":["zichan"],"banner_key":"gongsi"}],"audio":{"title":""},"audio_info":{"uri":"https://wpimg-wscn.awtmt.com/fd2852fd-3548-4403-9530-0caba2a91ccd.mp3","start_time":"0.000000","duration":"110.412000","size":"331281"},"audio_uri":"https://wpimg-wscn.awtmt.com/fd2852fd-3548-4403-9530-0caba2a91ccd.mp3","author":{"article_count":361,"author_kind":"default","avatar":"https://wpimg-wscn.awtmt.com/cc4f8354-09dd-4d95-91a2-99d6f053d399","bio":"","display_name":"张瀚文","editor_choice_articles":[],"followers_count":195,"id":120000004662,"is_followed":false,"uri":"https://wallstreetcn.com/authors/120000004662"},"categories":[{"key":"global","name":"见闻首页"},{"key":"enterprise","name":"公司"},{"key":"consumer","name":"消费"},{"key":"wscn-platform","name":"见闻"}],"columns":[{"id":1007479,"key":"kuajingdianshang","name":"跨境电商概念股","uri":"https://wallstreetcn.com/columns/1007479"},{"id":1006359,"key":"dianshangxingyedongtai","name":"电商行业动态","uri":"https://wallstreetcn.com/columns/1006359"},{"id":1004322,"key":"dianshang","name":"电商概念股","uri":"https://wallstreetcn.com/columns/1004322"}],"comment_count":0,"comment_disabled":false,"content":"\u003cdiv data-version=\"3.0.0\" data-hash=\"bc5a55b2648ae83f38ecac469e24d227\"\u003e\u003cspan style=\"text-align: justify;\"\u003e原本通过线上平台高举高打实现比传统快时尚品牌更快反应的SHEIN，正在加紧布局线下业态补短板。\u003c/span\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan data-font-family=\"default\"\u003e8月24日，美国服装品牌运营商\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003eSPARC Group Holdings II LLC (下称“SPARC集团”) 宣布，与全球时尚和生活方式在线零售商SHEIN达成战略合作伙伴关系。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan data-font-family=\"default\"\u003eSPARC集团在全球拥有4200多家零售店以及店中店，旗下的运营品牌包括Forever 21, Brooks Brothers以及Reebok等。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan data-font-family=\"default\"\u003e信风（ID：TradeWind01）获悉，\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003eSHEIN将获得SPARC 集团约三分之一的股权，SPARC 集团也将拥有SHEIN的少量股份。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan data-font-family=\"default\"\u003e预计\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e本次合作后，\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003eSPARC 集团及其品牌可借助SHEIN在全球的广阔市场以及成熟的电商经验打开新的增长空间，\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003eForever 21品牌将登陆SHEIN线上渠道进行分销\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan data-font-family=\"default\"\u003e截至目前\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e，\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e目前SHEIN为全球超过150个国家的消费者提供产品与服务，\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e并于去年开启平台模式\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan data-font-family=\"default\"\u003e对SHEIN来说，通过本次合作可借助\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003eForever 21的\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e线下\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e零售网络\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e触达更多消费者、提供更丰富的消费体验，\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e包括在美国Forever 21门店开设店中店、允许客户线下退换货等。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan data-font-family=\"default\"\u003e此前SHEIN在日本东京开启\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e首个线下实体“观光体验店”\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e，但该业态并非以销售为目的，而更多是作为线下展示。消费者在门店试穿后需在\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003eSHEIN电商平台下单，由平台送货到家\u003c/span\u003e\u003cspan data-font-family=\"default\"\u003e。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan data-font-family=\"default\"\u003e“SPARC 集团能够成为SHEIN的合作伙伴以及股东，我们备感荣幸”，SHEIN执行董事长Donald Tang表示。“西蒙地产在实体零售行业的领导地位，ABG品牌公司的品牌管理经验以及SHEIN的按需模式的强强联合，将帮助我们持续推动业务增长，让人人尽享时尚之美。”\u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\u003cdiv style=\"color: #666; 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